{"id":50627,"date":"2021-11-12T13:00:31","date_gmt":"2021-11-12T21:00:31","guid":{"rendered":"https:\/\/www.movoto.com\/blog\/?p=50627"},"modified":"2022-04-19T22:43:14","modified_gmt":"2022-04-20T05:43:14","slug":"write-personalized-persuasive-offer-letter","status":"publish","type":"post","link":"https:\/\/www.movoto.com\/blog\/write-personalized-persuasive-offer-letter\/","title":{"rendered":"10 ways to write a personalized (and persuasive) offer letter"},"content":{"rendered":"

In real estate, money talks. But you can\u2019t ignore the fact that buying and <\/span>selling homes<\/span><\/a> is an emotional experience. Sometimes writing a personalized letter explaining why you feel an affinity for a particular home can make the difference between your <\/span>offer<\/span><\/a> being accepted or the highest offer being accepted. A <\/span>seller<\/span><\/a> has probably made many memories in their home, and selling it to someone who will appreciate it and care for it can appeal to them more than an extra $5,000. Writing a letter can be a great way to break the ice, appeal to a seller\u2019s nostalgic side, and get you the home you love.\u00a0<\/span>
\nWhen you write a letter, you\u2019ll want to consider what you should say very carefully. You want to convey everything important to you, but you don\u2019t want to go overboard with information. Here are 10 tips to writing a personalized and persuasive <\/span>offer letter<\/span><\/a> to the seller.<\/span><\/p>\n

1. Think about what you want to share<\/strong><\/h2>\n

Think carefully about what you want to say to the seller. You want to share something personal about why you feel that this house is right for you, whether you\u2019re a single person hoping to make a fresh start or a family of four hoping to find a space to grow into. Holding back too much can mean that you miss out on making an emotional connection, but sharing too much can seem pandering and disingenuous. Say enough to set yourself apart and tug at the seller\u2019s heartstrings\u2014but not rip them out.\u00a0<\/span><\/p>\n

2. Be honest<\/strong><\/h2>\n

\"10
\nDon\u2019t try to make up things that you think the seller wants to hear. Be sincere about your background and how you feel about the house. Being honest generally comes through, even in writing, and if you spend too much time trying to say \u201cthe right thing\u201d you might miss out on saying the kind of open, honest things that will really resonate with the seller.<\/span><\/p>\n

3. Talk about the why<\/strong><\/h2>\n

There has to be something about that particular home that you really appreciate. It may be the size, the neighborhood, or that it has the finished basement you\u2019ve always dreamed up. Maybe you want to live there because of the school district or because it reminds you of the place where you grew up. Some of these things aren\u2019t exclusive to that house though, so why is this house the one? When you can identify that, talk about it in your <\/span>offer<\/span><\/a> letter.<\/span><\/p>\n

4. But don\u2019t get too personal<\/strong><\/h2>\n

You want to be honest about how much you love their home, but don\u2019t get so personal that you tell the seller your entire life story. If you felt a serious connection with their house, let them know, but don\u2019t rhapsodize about how you and your spouse met, your first date, how you got engaged and married, and your current plans to start a family. In short, don\u2019t gush.<\/span><\/p>\n

5. Highlight what makes the home stand out<\/strong><\/h2>\n

\"10
\nPreparing to <\/span>buy a house<\/span><\/a> takes time and effort\u2014not to mention money. You want to buy a house that really works for you. Explain to the seller what specific feature makes their house stand out. If they have several potential <\/span>buyers<\/span><\/a>, your offer letter pointing out their lovingly maintained garden or the impeccably renovated chef\u2019s kitchen shows them you really looked at their home and you appreciate the work they\u2019ve put into it.<\/span><\/p>\n

6. Keep the offer letter short<\/strong><\/h2>\n

There\u2019s no official right or wrong length for your letter to the homeowner, but you don\u2019t want to write a book for them. One page is plenty, especially if it\u2019s handwritten or printed with single spacing. If you make the letter too long, you\u2019re going to lose the seller\u2019s interest pretty quickly. That means they might miss something they could really identify with because it\u2019s buried in a long missive.<\/span><\/p>\n

7. Include a photo if it makes sense<\/strong><\/h2>\n

\"10
\nIf you have a sweet family photo, there\u2019s nothing wrong with including it in your letter. Just limit it to one photo. The seller is mostly interested in getting their house sold, so keep any pictures simple and appropriate.<\/span><\/p>\n

8. Add a note from the kids<\/strong><\/h2>\n

Having your kids write about the house or include a drawing can be very touching, provided they are old enough to do so and have something nice to say. But use discretion based on what you know about the seller. If the seller has kids around the same age as yours, this can be a sweet gesture. But be warned that some sellers might find it pandering.<\/span><\/p>\n

9. Get a second (and third) opinion<\/strong><\/h2>\n

Before you send the offer letter or give it to your <\/span>real estate agent<\/span><\/a>, it\u2019s worthwhile to have someone you trust read it. They can ensure you didn\u2019t make any major mistakes and that you didn\u2019t say something that might be misinterpreted. Once a few people have given it the green light, you can pass it along with confidence and know that you did everything you could to help you get the house you love.<\/span><\/p>\n

10. Don\u2019t hand-deliver your offer letter<\/strong><\/h2>\n

When you\u2019re ready to make an offer, ask your <\/span>real estate agent<\/span><\/a> to give your offer letter to the seller. If you\u2019re working without an agent of your own, give it to the <\/span>seller\u2019s agent<\/span><\/a>. Never give your letter to the seller yourself unless you\u2019re working directly with them. You don\u2019t want to risk making them uncomfortable.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In real estate, money talks. But you can\u2019t ignore the fact that buying and selling homes is an emotional experience. Sometimes writing a personalized letter explaining why you feel an affinity for a particular home can make the difference between your offer being accepted or the highest offer being accepted. A seller has probably made many memories in their home, and selling it to someone who will appreciate it and care for it can appeal to them more than an extra $5,000. Writing a letter can be a great way to break the ice, appeal to a seller\u2019s nostalgic side, […]<\/p>\n","protected":false},"author":3,"featured_media":50698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167,223,42],"tags":[80,49,165,105,177,188],"class_list":["post-50627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basics","category-buying","category-real-estate-tips","tag-buyer-tips","tag-buying-a-home","tag-first-time-homebuyer","tag-home-buying-tips","tag-make-an-offer","tag-offer-letter","post--single"],"yoast_head":"\n10 ways to write a personalized (and persuasive) offer letter<\/title>\n<meta name=\"description\" content=\"When you're ready to put in an offer on a house, appeal to the seller's emotional side with a thoughtful personalized offer letter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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