Getting your home sold doesn’t have to be difficult. There are a lot of great options to consider, and one of them is the way you plan to market your house to buyers. With the right real estate marketing strategy, you can make sure every buyer gets the information you need and sees the very best that your house has to offer. That may lead to a faster sale and a better price, both of which can help you move forward.
1) How much time can you spend on marketing?
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The marketing you do on your home really matters, because it’s what potential buyers see when they consider whether to buy your house or choose a difference one. The marketing itself isn’t going to get your house sold, but it can get buyers in the door. That’s the first step toward making sure you get a sale at a fair price, so you want to get as many people to come see your home as possible. With the right marketing you can accomplish that more easily. The time you put into your marketing is a big part of how successful it is, so that’s something you’ll want to consider before listing your home.
If you’re a working professional you may have less time to spend on marketing than someone who is retired. That makes sense, but it’s also important to be aware of. You don’t want to ignore your marketing even if you’re very busy. If you see that you’re going to be low on time to market your house, the marketing you do have time to do has to count. It’s times like that where the old adage of working smarter and not harder can come into play. You want to ensure that you let people know about your home, so the time you have to do that will need to be planned out and used very wisely.
2) What is your marketing budget?
Much like the time you will need to spend on marketing, your budget can greatly affect what you do and how successful you are at getting someone to purchase your home. Some people have large budgets for marketing when they try to sell their home, but many people are shorter on funds. If you don’t have a lot to spend, you can still get people interested. There are a number of ways to advertise for free or nearly free, so you don’t need a big ad campaign to get people interested in the home you’re trying to sell. Figure out where you can get the most for your money, and spend your dollars there. Your money should be used very wisely, just like your time.
3) How have your neighbors marketed their homes?
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Getting your home ready for sale may mean spending a little bit of time looking around at what other people have done. With some knowledge of the neighbors and how they have worked to sell their homes, you can market your home the right way and get it sold more easily. That doesn’t mean you have to copy everything your neighbors have done to be successful. However, if a marketing strategy has worked very well for them, you may want to find out why.
Then you can decide if it would be right for your house, or if it wouldn’t work for you based on the differences between your home and theirs. That’s an important consideration, because they may have marketed based on a strength their home had, that yours doesn’t have. While it’s important to see what others are doing and if their strategies will benefit you, you also need to do what will work for your specific home, as well.
4) Do you want to hold an open house?
Holding an open house can be one of the very best ways to market your home. Stage your house, and make sure it’s very clean and completely decluttered and depersonalized. Then, focus on getting people in the door during the appointed day and times. Put a big sign in your yard, but make sure any sites that show your home for sale also reflect the open house. Let potential buyers know a little while in advance, so they can make plans to be there. A good open house has the potential to get you a serious buyer and an offer on your home.
5) Is it time to hire a professional?
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Even if you’re not interested in working with a real estate agent to sell your home, that doesn’t mean you can’t get some hep with the marketing aspect of your house. By talking to a professional about how best to market your home for sale, you can get a lot of valuable information that can help you succeed.
There may be options you haven’t thought of, or great ways to market your house that cost less than you think. If you don’t work with a professional, though, you aren’t going to be aware of any of that.
You can definitely market on your own, but getting some outside help and perspective can be what you need to take your home’s marketing to the next level. Especially if you’re having trouble getting your home sold, some new marketing ideas could be just what you need to get that sale.
