When many people finally get ready for the luxury condo market, they do not understand that the process is now a la carte. Just like a Jean Georges five star restaurant, you now pay for everything: There is nothing included that is not mentioned by name! If this is a disappointment to you, then you may take heart at the recent phenomenon that is occurring within the market for high end condos. The model unit, which is basically a template to furnish a condo unit, is adding convenience and style to the buying experience of people who may not have the full budget or the time to create the experience for themselves.
What is different about the modern model units?
The industry of interior design has always cultivated great model units, but none like the completely turnkey model units of today’s forward thinking companies. These model units are complete from top to bottom, from the furniture to the placement of the plants. Instead of having to hire an interior decorator, spending money on transportation to different stores, and spending time on matching accent pieces with the floorboarding. Even the dishware and the bed dressings are included in the turnkey model unit, and you can choose between a number of different stylings.
How  much does a turnkey model unit cost?
The turnkey model units have a cost range between $40,000 and $60,000, with the incredible luxury Fifty Third and Eighth condo development in New York City leading the way. Many luxury developments around the United States are following in the footsteps of New York, using the tenants of their local architecture norms to add to the variants of the one stop shop options that buyers have.
Can I customize a turnkey model unit?
Although turnkey model units are designed by some of the best interior design firms in the world, there is nothing to keep you from customizing your own interior design. The advantage here is getting an idea about a design type beforehand so that you do not have to play a double role as your own designer. You can take the ideas from the greats, and you can add your own accents to the mix.
Do these model units make a condo turnkey?
The best part about the furniture add-ons is the truly turnkey nature of the condo once the interior design fills the space. There is literally nothing else that needs to be done once the design is delivered: The condo is completely ready to live in.
Who is buying the model units?
According to many New York real estate and design professionals, many first time home buyers are taking advantage of the model turnkey unit. These first time buyers simply do not have the time nor the budget to attack furnishing a high level condo in the traditional way, and the model units have been shown to be a viable alternative. People who are new to homeownership may also have no template from which to create a look, and the turnkey model unit gives them one.
Who is pioneering the turnkey model unit?
Some of the best designs for turnkey model units are still based in New York, the epicenter of the movement. 101 Wall is a financial district condo development that is developed by the esteemed Claremont Group. The pair have come together to create an entire selection of furniture designs and packages for modern high rises, bungalows, and even residential business offices. The genius behind these 101 Wall New York-centric luxury designs is Piet Boon, a designer from Amsterdam who is well known for his range in devising very textured or very minimalist arrangements based upon the needs of his clients.
Design Within Reach and the HFZ Capital Group is another designer/developer coupling that has created some of the best turnkey models on the market today. This partnership is focused on creating units that are unique with relatively high product availability for the purposes of quick and easy customization.
Ash NYC is a development and design firm in one who took staging to the next step after people began to inquire how to get the staging pieces as an actual interior design. They also partnered with Design Within Reach in order to create turnkey models with a modern flair.
Who is buying turnkey model units in high end condos?
Although the idea of turnkey condo arrangements began in New York, it has already spread to an international audience. Magnates from as far as Cairo and Dubai are buying multimillion dollar arrangements for secondary housing, and housing developments are already contracting with designers such as Christian Liaigre from France to deck out the entire building. In essence, if you purchase a condo in one of these New York high rises, you are taking advantage of the turnkey model units without even realizing it. This may cause a short term jump in the price of these condos, but the design firms are already planning marketing campaigns to explain the exact nature of the upgrade.
2 Point Highlight
These first time buyers simply do not have the time nor the budget to attack furnishing a high level condo in the traditional way, and the model units have been shown to be a viable alternative.
The genius behind these 101 Wall New York-centric luxury designs is Piet Boon, a designer from Amsterdam who is well known for his range in devising very textured or very minimalist arrangements based upon the needs of his clients.
