You’ve finally found your dream home. Unfortunately, several other people also love that home and now there are multiple offers on the table. This is not an uncommon occurrence, but fortunately there are a few things you can do that will give you the upper hand, such as writing a personal letter to seller of home. But before you run out and haphazardly put something down on paper, you need to think about what you want to say before you say it. You need to really give some thought as to why you love that home so much. Then make some notes from which you can devise your letter. You will also need to think about the psychology of what you are doing, as well. The entire practice of writing a personal letter to the seller is technically all about psychology and therefore you need to understand what’s involved before you begin.
The entire reason for taking some time to write a personal letter to the seller of the home is to express your true feelings about it, why you love it and why the seller should choose your offer above anyone else’s. The psychology of this is to be able to reach the seller on an emotional level, which will usually make them want to choose your offer over another. However, if you’re not sincere or don’t take the time to write a proper letter, this tactic could have the opposite effect, which could result in you losing the home to someone else. Therefore, it’s in your best interest to learn the most powerful methods of writing a letter to seller of home before you actually put anything down on paper.
Here are some of the most persuasive tactics you can use for writing a winning letter to the seller of your dream home.
How Long Should My Letter To the Seller Be?
You will want to keep your letter to the seller as short as possible yet you don’t want it to be so short that it lacks detail or comes across as insincere. It’s also extremely important to make sure your letter is well written using proper grammar and spelling. What you don’t want to do is to write a letter that has so many pages it would take too much of the seller’s valuable time to read. Doing so might aggravate the seller and he might actually take one look at your lengthy letter and decide not to bother reading it at all.
How Do I Show Emotion in My Letter To The Seller?
The first thing you should do is try and build a connection with the seller. You have probably already toured their home and seen that you both like a certain sport, hobby or something else. You could build a connection by mentioning that you are a sports fan too, and love what they did with the family room. If you have related careers, you could mention that as well to help build a connection. Even if your similarities are minor, mention them anyway because you never know what might resonate with a seller.
Some people think showing emotion isn’t good. However, most sellers have lived in their home for many years and have a personal attachment to it and therefore want to sell it to someone who loves it as much as they do. And the best way to express your feelings about their home is by including some emotion in your buyer’s letter. You can easily add emotion to your letter by writing it as if you were talking with a friend and sharing your feelings about why you love the house so much. Paint a picture with your words about your family enjoying that house. For example, you could share your thoughts about how you could picture yourself having family barbecues in the backyard, relaxing by the pool, entertaining in the great room, and so on.
What Should I Include in My Buyer’s Letter?
There are several key factors you should include in your buyer’s letter to the seller, which for starters, is making sure your letter remains positive. Using flattery is very powerful when trying to touch a seller’s emotions. You should also express how stable you are and that you’re already pre-approved for a mortgage (if you are), as this will give you a huge edge over someone who’s not. Sharing your personality can also help. For example, you could share that you are a people person and always participate in community events, you like volunteering and anything else that would shed some light on you as a person. Don’t be afraid to write your letter with personality, but don’t try to be someone you’re not. Make sure you include all the reasons you love the home and the neighborhood. You could also include your home buying journey to date and how you are thrilled that you have finally found your dream home. Once you’re finished, make sure you write a sincere thank you for the opportunity to purchase the home.
Should I Include My Plans for the Home in My Letter?
The one thing you should never include in your buyer’s letter is what you plan on changing about that home. For example, don’t explain to the seller that you love the home, but don’t like the backyard and plan on excavating it and adding a gazebo or whatever it is you have planned. You have to remember the seller might have some very fond memories of that backyard and now you are telling them you are going to rip all that up. This could make the seller want to choose another buyer who loves that yard just the way it is and that could end up causing you to lose the home to someone else.
Should I Record a Video Letter?
If you want your offer to really stand out, why not consider submitting a video as your buyer’s letter? The best way to show a seller your sincerity and touch an emotional nerve is through the use of a video. Using a video will allow the seller to actually see and feel your words and expressions in their true form versus an impersonal piece of paper that could never reflect your feelings like a video can, as well as the possibility of your letter being only one in a stack of many.
Are There Any Instances When I Shouldn’t Bother With a Personalized Letter To the Seller?
There are a couple of instances when submitting a personal letter to seller of home would be futile and that’s if the seller is a builder or investor. Builders and investors generally have no emotional attachments to any given home. It’s just part of doing business to them and they truly only care about getting the highest return on their investment and moving to the closing table as quickly as possible. Additionally, many builders and investors ask their agents not to include any type of cover letters or correspondence of any kind from the buyer as that’s just another piece of paper they have to handle and they feel as if that’s wasting their valuable time.
2 Point Highlight
1. You’ve finally found your dream home; unfortunately, several other people love that home as well and now there are multiple offers on the table.
2. The entire practice of writing a personal letter to the seller is technically all about psychology and therefore you need to understand what’s involved before you begin.
