Silicon Valley brokerage Movoto has officially launched its community-based Neighborhood Guide. In the past two years, the blog has grown from 2,000 visits per month to over 18 million, making it the most popular real estate blog in the world.
The Neighborhood Guide features a variety of local information conveniently organized in one location. It’s what people really want to know when moving to a new place–whether an area is safe or exciting–along with tidbits of history, an insider perspective on entertainment, and photos and videos from its residents.
The project is part of Movoto’s overall goal to be the one-stop destination for home-buyers.
An unintended outcome from the Neighborhood Guide has been the crowdsourced forum that’s developed in the comments section of each article. Over time, the team realized just how passionate people are about where they live.
Insider Facts
- Movoto’s content team has drawn over 18 million visits per month.
- The team has published more than 2,000 posts about communities in the U.S. to date, 150 of which have broken 100,000 views.
- 80 percent of all incoming traffic comes from Facebook, which is where the team sees many of its articles go viral with an average of over 5,000 interactions per article from the social media site alone.
