According to the two guys who made this video, Kentucky’s in need of a major image overhaul. This video shows them pitching their “Kick-Ass Commonwealth” campaign, and it’s absolutely hilarious.
Griffin van Meter and Whit Hiler are on a totally epic mission to stimulate Kentucky pride, to beat down its stereotypes, and most importantly to let the world know how awesome of a place it is, all while creating a sweet tagline for the Commonwealth you adore so much.
In this hilarious video, they go through the “three easy steps” to get there—believe me, you don’t want to miss ‘em.
Source: Kentucky Kicks Ass – Rebranding Kentucky by Kentucky for Kentucky
